
William Varney
Entrepreneur – Botanist – Chef
URBANherbal
A San Antonio herb shop located in the historic Monte Vista neighborhood that manufactures and sells personal care products, gourmet comestibles, and gardening items. Conduct lectures and demonstration on use herbs, gardening, and cooking. Responsible for manufacturing, customizing, marketing and strategically promote/sales of URBANherbal products and services. Responsible for creating and maintenance of URBANHerbal website. Conducts classes, lectures and demonstration on herbs, gardening, and cooking. Recognized by The San Antonio Express-News, About.com, The Feast Blog and Taste SA....
Brasserie Pavil Restaurant
Oversee all aspects of Restaurant Operations to include food and beverage menu development, financial control, marketing, and sales. Provide leadership to a Team of 55 Associates, & 8 Managers. Developed extensive marketing and sales plan as well as comprehensive wine and beer programs. Developed opening budget from scratch to include sales, labor and operational expenses. Managed a staff of over 55 employees in a work space of 35,000 square ft. Oversaw hiring, training and retention of frontline employees. Responsible for guest relations averaging approximately 175 guests per day. Responsible for Texas Alcohol and Beverage Commission (TABC) regulated inventory of over $250K each day. Collaborated...
Fromage du Monde Restaurant
Oversee all aspects of Restaurant Operations to include food and beverage menu development, financial control, marketing, and sales. Provide leadership to a Team of 5 Associates, & 2 Managers. Developed extensive marketing and sales plan as well as comprehensive wine and beer programs. Developed opening budget from scratch to include sales, labor and operational expenses. Led the establishment from selling only a small category of food products and transitioned it to become a fully established restaurant. Remodeled and redesigned the entire facility to transform it into a restaurant from a cheese shop. Created new company logo, to help with the branding of the restaurant. Created...
Fredericksburg Herb Farm Corporation
An herb farm dedicated to manufacturing over 600 personal care and gourmet food products with distribution channels in the U.S., Canada and Japan. Began operations in 1985 with a retail outlet in the city center and then expanded to a 5 acre farm and manufacturing facility. Increased sales from 65K in the first year of operation to $1.5 million per year which included $300K in annual international sales. Expanded herb farm to include a day spa, restaurant and a bed & breakfast. Exhibited at trade shows in New York, California, Texas and Georgia. Created monthly electronic newsletter that was distributed to over 5,000...
Panhandle State University
B.S. in Business Administration Minor in Horticulture...