Entrepreneur • Botanist • Chef


Bill Varney has created an herbal haven for relaxation, learning and life-enhancing products that is not to be missed if you are visiting Fredericksburg or live in the area. From culinary herbal products like infused vinegars and salts, to body and wellness products to the best dog shampoo I've every found, there are delights to be had both within the shop and in the beautifully designed gardens on the grounds. If possible, try to book a cooking class while you're there!

Marla Camp, Owner and publisher Edible Austin

This is authentic Fredericksburg artisan community at its finest - 30 years of craftsmanship and knowledge. My wife and I just decided to venture off the Main drag and explore Bill Varney's Urban Herbal farm and store. We left with a few bags of his homemade herbal cosmetics and cooking supplies. They are so nice and fragrant, creative. He told us many stories and showed us his ground, farms, cooking school. We can't wait to come back and get a lesson on food and life from Bill! Thank you for our most memorable Fredericksburg experience on our 5th anniversary!

Justin P.,

Our Herb Society of America Gathering of members heard an awesome talk by Bill Varney of URBANherbal over a September weekend. What an inspiration Bill is. We just loved how he incorporates herbs into everyday living. His shop is a delight for the senses. Beautiful plants and herbal products that are extremely creative. Bill's passion comes through in all that he does. Wish I lived nearer to this gem of a place.

Maryann Readal,